Google’s +1 button launched in March and has since evolved into a great new way to recommend content to friends and contacts directly from Google search results. Google realizes, however, that people often want to recommend a page while they’re actually reading an interesting blog post — not before they read it in the search results. (And people are definitely not likely to go back to search results to recommend a blog post afterwards.)
Now, the Google +1 is available for individual Web sites and blogs. Bloggers can now add the button to their blog by visiting the +1 webmaster site and creating a custom +1 button. You can choose the size — either a small (15px), medium (20px), standard (24px), or tall (60px) button, and the language of the button. Advanced options include the ability to include the count, parse, include a JS callback function, and the URL to the +1 button. You will also be able to preview your button. Once you have created your +1 button, simply copy and paste the code into your site where you would like the +1 button to appear.
Google says that “+1 is as simple on the rest of the Web as it is on Google search. The next time your connections search, they could see your +1s directly in their search results, helping them find your recommendations when they’re most useful.” This layer of social in search could be very powerful for blog owners, and Google hopes that it makes it easier for reader to recommend content to friends and contacts. You’ll soon be able to use the +1 button here at LockerGnome, and you’ll see other sites like Mashable, the Huffington Post, Reuters, and BestBuy using the Google +1 Button in the near future, too.
If you don’t have a blog, you can see the recommendations from your friends and contacts in Google Search by signing into your Google Account.