What is a Splog? Splogs Explained
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The word “splog” is starting to crop up a lot. What are splogs? Splog is short for “spam blog”, and is used to describe what is essentially a garbage website, put up for the sole purpose of either displaying ads such as Google’s Adsense ads, or for the purpose of creating search engine traffic and search engine ranking for another website to which the splog points.
In reality, splogs aren’t really blogs at all, nor, some would argue, are they spam, at least not in the true definition of “spam” as being unwanted email.
Still, they are a large problem, and becoming larger all the time.
There are two primary forms of splogs: those which have almost no content at all, and those which have content that looks like a keyword file threw up on the page (which is basically the case) or which have stolen content from another site.
In either case, what they don’t have is useful content. Meaning that if you find your way to a splog, that splog has just cost you whatever your time was worth to get there.
They steal from you in other ways, as well…
[Continue reading What is a splog?]
One Comment
engineer
December 11th, 2007
at 11:19am
Some web directories are considering not listing sites which have a high spam versus content ratio, especially splogs which don’t offer anything original at all. I very much support this myself. There isn’t a hard and fast guideline for how much spam is too much. However, sites which make you scroll down to find content and sites which sandwich content between bars of spam (in my opinion) have gone too far. Hopefully this will change and splogs will go the way of the pop up window, soon I hope.