Call it what you like, the act of transmitting a message, image, sound, or any other data, to someone’s Bluetooth device via that Bluetooth, without their permission, is spamming - Bluespamming to be precise - pure and simple. (It’s also Bluejacking.)

However, that’s not what a company which mega-band Coldplay has contracted to bombard pedestrians and passengers in rail stations across London with unsolicited Bluetooth transmissions of band photos, screen savers, and sample tracks from their new album, X&Y, calls it. They call it “Bluecasting”, and they also call it a “Proximity Marketing System”. Oh gag.

The Proximity Spamming Sys..oh, excuse me… Proximity Marketing System is brought to you by…

[Continue reading A Rose by Any Other Name: Bluespamming Cast as Bluecasting]