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Online Consumers Don’t Like Pop-Ups, Flash Animation, Says Survey

A new survey of online consumers has found that they really don’t like pop-up ads and flash animation on a website, along with dead links, poorly designed navication, and sites at which you have to register to get to where you want to go.

They needed a survey for this? I’m sure that any of us could have told them that.

CHICAGO, Aug. 1 /PRNewswire/ — As small-to-medium-sized businesses (SMBs) continue leveraging their online presence to build their business, consumers are demanding more, and tolerating less, from the Web sites they frequent.

A new national survey of consumer “pet peeves” about commercial Web sites identifies some of the top offenders as pop-up ads, registration log-on pages and eye-catching Flash software. This may be bad news for businesses that rely on these tactics to encourage, track or engage their current and potential customers.

What’s more, in responding to the survey commissioned by Web hosting leader Hostway Corp., more than 70 percent of consumers say they’re unlikely to purchase from, or even return to, a Web site after…

[Continue reading Online Consumers Don't Like Pop-Ups, Flash Animation, Says Survey]

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