TiVo Plays Both Sides Against The Middle

TiVo first came to prominence as the company which allowed its customers to record whatever they wanted from television whenever they wanted - anything, any time - with the touch of a button.

And it allowed its customers to skip commercials.

Woohoo! It turns out that customers really like this. In fact, Aunty talked about just how much TiVo and ReplayTV customers like to skip commercials just last week.

So TiVo’s business model is making money by helping customers skip commercials.

Now that it has perfected that whole “viewers skip commercials” model, TiVo has developed a special widget which it is selling to advertisers to help advertisers to… you got it… convince viewers to watch their commercials.

So TiVo’s business model is making money by helping advertisers get their commercials in front of customers who are paying them to be able to skip commercials…

[Continue reading TiVo Plays Both Sides Against the Middle - Charges Advertisers for Enhanced TiVo Advertising]