What a Shock! Tivo and Replay Owners Skip Commercials!
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A new study released in the UK this week indicates that DVR (digital video recorders, such as the Tivo and the ReplayTV) owners fast forward through commercials.
Well, duh.
Apparently this is a surprise, although to whom, Aunty can’t imagine.
I mean, why wouldn’t you fast forward through the commercials? Isn’t that one of the appeals of the darned things?
“This has always been advertisers’ biggest fear…
[What a Shock! Tivo and Replay Owners Skip Commercials, Continued]
