Brian McWilliams is a savvy reporter on the spam beat. No slouch, he, and author of the popular book “Spam Kings,” McWilliams Knows Spam.

So, upon receiving the gazillionth piece of spam advertising fake Rolex watches, McWilliams decided to do what any righteous reporter would do: he decided that if you can’t beat them, join them - but only to beat them.

McWilliams dug deep and discovered that one Casper Jones, the “proprietor” (and I use the term loosely) of BlackMarketMoney.com, was behind the vast majority of the current wave of Rolex spam. Now mind you, Jones isn’t sending the spam himself. That would be too much work, and too dangerous. No, Jones runs an affiliate program for spammers, who in turn send out the spam that advertises (or, as we in the biz say, “spamvertises”) the fake Rolex watches.

McWilliams applied (yes, really!) to join Jones’ ranks, and after a false start, and a near miss, he found himself accepted into the royal order of Royal-Replicas.com spammers.

However, things were not all that he expected. Much to his astonishment, McWilliams discovered that…

[Continue reading Deep Undercover, a Reporter Learns that Unsubscribing from Spam Works!]