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Google Goes Into Mobile Search, But Wireless Carriers Resisting
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It’s interesting, but mobile carriers are simply not interested in working with Google on their latest efforts.
Google, the online search titan, is fighting for a piece of the nascent cell phone search market. Global mobile search advertising revenue is expected to reach $1.5 billion by 2011, up from virtually nothing today.
Yet the firm’s muscle won’t guarantee success. In some ways, it may hurt.
Many wireless firms cringe at Google’s (NASDAQ:GOOG - News) mighty brand. As mobile advertising revenue grows, carriers plan to steer it in their own direction, not Google’s.
That’s why the Mountain View, Calif., company aims to make friends of wireless phone companies and hammer out revenue-sharing pacts with them…. Source: IBD