Carphone to run Sony store
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Even in the mobile space, content is king. However do the mobile companies have a firm enough understanding that they are ready to start providing content in a store front just yet?
Sony Ericsson will take its first step into standalone retailing when it opens a Carphone Warehouse-managed mobile phone store in London’s Kensington district this November.
The 7,300sq ft store will encourage mobile phone buyers to sample Sony music and movie content before they buy or upgrade phones. Sony hopes its emphasis on content-related accessories such as speakers and headsets will also tempt consumers to prioritise content capabilities when they buy phones.
‘If we were going to open hundreds of them on every high street yes it would be competitive,’ said retail director Salvatore D’angelo. ‘But we want to showcase our products because our corporate HQ is based in the UK and many overseas visitors come here to visit us.’
The move comes as Nokia prepared to add a new flagship UK store to its existing portfolio of Nokia-branded stores run by Carphone Warehouse and other local providers…. Source: mobiletoday.co.uk
