Mobile ads are a tough sale I think. But in the end, I think that it comes down to a combination of presentation and content.

MOBILE ADVERTISING IS STARTING TO gain traction–but won’t make up a significant portion of mobile content revenues for at least three more years, say wireless industry executives.

Paid content such as music downloads or data subscription services will continue to be the primary revenue sources for mobile media in the near term, according to executives on the “Weighing Mobile Models for Publishers” panel at the OMMA conference on Tuesday.
But within the last year, marketers have begun to spend noticeably more on mobile advertising, said Tom Burgess, CEO of mobile media ad network Third Screen Media. He said that the company’s sales had grown 250 percent over each of the last three quarters, indicating that marketers are directing increasing amounts of their ad budgets to mobile media…. Source: MediaPost