Demand for Mobile Access to Social Networking Sites Growing

Social website and mobile users, perhaps the perfect marketing combination?

Social networking sites like MySpace are now among the most frequently visited by Skweezer users.

IRVINE, Calif., August 21, 2006—Skweezer users are visiting social networking sites with increasing frequency, displacing traditional Web portals and search engines among the list of most visited sites.

According to Greenlight Wireless, MySpace is the first social networking site to appear among the top five most highly visited sites by Skweezer’s mobile users, which was determined by a weekly traffic report generated for the first week of August. Similar sites that allow users to share information and meet online, such as Flickr, del.icio.us, and Friendster, have also experienced rapid uptake by Skweezer users in recent months. As a result of the growing popularity of link sharing services, Skweezer has a new feature that allows users to save browsing favorites to del.icio.us, Furl, Simpy or BlinkList from their cell phone or PDA.

“In the last quarter, we’ve partnered with a number of search, bookmarking, RSS, and shared media sites to mobile-enable their content,” says Kevin Perkins, CEO of Greenlight Wireless. “When combined with Advertizer, our mobile advertising solution, these social networks can now effectively monetize their free content onto the third screen.” … Source: Greenlight Wireless