Bus stops with talking ads? Eh, it could work. However I do have my doubts as it is a little bit risky I think.

Vodafone customers will be able to access free mobile content from bus shelter ads in a high-tech expansion of its “make the most of now” campaign.

In a New Zealand first, bus stops in Auckland, Wellington and Christchurch will be equipped with the hypertag ads from next week.

Customers will be able to interact with the ads to access “tongue in cheek” tips to help make the most of time spent waiting for the bus.

The interactive ads signal the start of a new generation of bus shelter advertising made possible through eight specialist products unveiled last night by street furniture advertising business Adshel.

Outdoor Association of New Zealand chairman Duncan Harris says the products - which include the possibility of using sound, neon-like light and liquid in bus shelter ads - are a “classic example” of the type of innovation driving growth in outdoor advertising…. Source: nzherald.co.nz