In an effort to retain their strangle hold on the minds of their citizens, the Chinese government has decided that “ringtones are the devil”.

Mobile content company Monstermob saw its share price more than halve yesterday after warning that increased regulation of ringtones in China could seriously disrupt its business. The shares dropped 80.50p to 56p after Monstermob said China Mobile, the country’s largest mobile operator, had introduced new rules on subscription services.

China accounts for half of Monstermob’s revenues. China Mobile plans free trial periods of up to 41 days for subscription services, while existing subscribers will get a message reminding them of the fees they are charged. Source: Guardian Unlimited