I am just not convinced. Even considering the worldwide possibilities, I just don’t think it will take off like the music market did.

SCOTTSDALE, Ariz., June 21, 2006 - By the end of 2010, mobile TV broadcast subscribers worldwide will reach 102 million, a giant leap from 3.4 million in 2006, reports In-Stat  http://www.in-stat.com). Recognizing that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV broadcast networks, which have a much lower cost per bit for video delivery, the high-tech market research firm says.

“The greatest challenge for mobile TV broadcast operators is to acquire the spectrum necessary to offer services,” says Michelle Abraham, In-Stat analyst. “Spectrum availability may determine which of four standards is chosen, and also impacts the business case for the deployment of a network.”… Source: In-Stat