The real money in the eyes of a number mobile phone companies appears to be with the American youth. I on the other hand feel that if the research was done, the same could be said for a number of other age groups in the US.

Helio, a mobile phone service targeted at the youth market, said Tuesday it is officially open for business.

The Los Angeles-based company, a joint venture of EarthLink and SK Telecom, one of South Korea’s largest mobile communications carriers, also announced its all-important price list.

The service, which is patterned after similar services in South Korea, has three pricing plans. The least expensive plan offers the user 1,000 minutes for $85 per month. The second plan offers 1,500 minutes for $100 per month, while the most expensive plan offers 2,500 minutes for $135 per month. Members can also choose an à la carte plan that includes 500 minutes for $40 per month.

Helio, a mobile phone service targeted at the youth market, said Tuesday it is officially open for business.

The Los Angeles-based company, a joint venture of EarthLink and SK Telecom, one of South Korea’s largest mobile communications carriers, also announced its all-important price list.

The service, which is patterned after similar services in South Korea, has three pricing plans. The least expensive plan offers the user 1,000 minutes for $85 per month. The second plan offers 1,500 minutes for $100 per month, while the most expensive plan offers 2,500 minutes for $135 per month. Members can also choose an à la carte plan that includes 500 minutes for $40 per month.

Young Applications

Helio is an MVNO (mobile virtual network operator), a reseller of mobile minutes, which offers an array of mobile applications aimed at the very attractive youth market. The company targets the 18-to-35 demographic that is a natural for mobile applications such as video, social networking, personalization, and gaming…. Source: Red Herring

[tags]earthlink,sk telecom,south korean,pricing plans[/tags]