Well now, it seems that customers are just not worth what we might expect. As a matter of fact, I have learned that in one case you might only be worth a measly 50 bucks! Hey, that’s the price of loyalty.

Here I am, writing to you from my Sidekick 1. I was hoping to be typing next to you from a brand spanking new MDA, but that was not to be.

Allow me to tell you my story.

I have been a proponent of T-Mobile for a while now. Why? Why have I tolerated a sub-par coverage plan with a half-assed signal? Very simple. Customer service.

It’s amazing how little customer service it takes to instill loyalty, isn’t it? Especially since customer service is a lost art. Two times T-Mobile did right by me…just little things, but they impressed me to the point that I decided to stick with them.

First, one time, out of the blue, walking into my office, my cell rang. It was T-Mobile, calling out of the blue to tell me that they reviewed my plan, and that my plan sucked and hey, here’s another plan where you get everything on your present plan plus a bag of chips and it’s cheaper. Did I have to renew for 12 months? Sure, but I would have overpaid them for less service anyway, so I was happy to say sure, hit me with that hot note. Thanks for calling.

Second time, I had called about something–don’t even remember what–and the T-Mobile guy on the other end said hang on a second, let me take a look at your account. After a minute, he said, hey, we’re charging you a la carte for a service tat you have in your plan already…here let me fix that…and…let me credit your account back to January for that (it was July)…all done. What else can I help you with today? Well, damn, when was the last time somebody did that for you? I was delighted.

So here we are. I’ve been a T-Mobile customer for seven years. As you all know, I have (and love) my Sidekick 1. I did not buy a SK2 because at the time, the SK1 was still working fine for what I needed. However, I’ve been ready for the SK3 for a while now, seeing as how my SK1 is about ready to go the way of all flesh. So I was waiting on the SK3, knowing that if I went with a SK2, exactly one week later the SK3 would be on sale, and basically it would kick the SK2’s ass and take its lunch money. Source: onetusk.com