Mobile browsing becoming mainstream
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No, I don’t agree. Yes, the world of mobile browsing is getting more popular to be sure. However I have to disagree with the title of the article as an inaccurate statement.
A global increase in cell phone ownership and a rise in the use of wireless services by people over 35 may lead cell phones to dominate Web browsing, a new study says.
Ipsos Insight’s 2005 “The Face of the Web” study shows significant increases in: ownership of mobile phones, mobile surfing by mainstream users, and adoption of wireless mobile technology by adults aged 35 and older.
90 percent of households in Japan, South Korea and urban China own cell phones, as do 80 percent of households in Western Europe, 60 percent in Canada and three out of four households in the U.S.
In 2005, 28 percent of those mobile phone owners used their phone to browse the Internet, up from 25 percent the year before. More significantly, the increase is driven by adults aged 35 and older joining younger users in this habit.
“This older age group is really starting to explore more on their cell phone and getting comfortable. Whether it’s text messaging, e-mailing or Internet browsing, our research has found that they are using their cell phones for more than just voice calling,” Adam Wright, a senior research manager at Ipsos Insight, told CNET News.com….. Source: News.com
[tags]japan,china,south korea,western europe,mobile browsing,cell phone ownership[/tags]
