So perhaps mobile TV will be hip before 2012? Some experts believe so, while many others are definitely not going to hold their breath. To be honest, I think it will come down to content. Make it available and easy to access, viewers will come.

The European Commission urged rapid action to harmonise rules and regulations for mobile television on Wednesday, saying Europe cannot wait until 2012, when sufficient radio spectrum will become available.

EU information society and media commissioner Viviane Reding said in a speech at CeBIT, the world’s biggest electronics trade fair, that decisions must be taken “in the coming 12 months”.

She said: “I am more and more convinced that we cannot wait until 2012 to deploy new services such as mobile TV on a large scale. We cannot afford to sleep on this. Actions are already well underway outside Europe. That is why we should act now to allocate at least some common European spectrum bandwidths for Mobile TV.” Source: Reuters

[tags]european commission,mobile tv,eu,common european spectrum bandwidths,2012[/tags]