To be honest, I am not all that sure this is what the mobile world really needs. This is especially true when it comes down to data charges…

The New York Times is carrying a story today about the imminent launch of video ads on mobiles.

Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a store. Source: The Mobile Weblog

[tags]mobile phones,mobile devices,video ads,global positioning systems,cellphone users[/tags]