Would this not be better qualified as ‘reality MMS’ instead of calling it a mobile-based soap opera? Eh, that is just the way that I see it I guess.

What do football players and soap operas have in common? A lot, if you open any gossip magazine here in Europe, and also if you have a look at what is going on in Germany. The St. Pauli football team has launched an MMS based soap opera, starring his midfielder Benjamin Adrion. The mobile service is called Paulisoap costs to the recipient € 0,99 per message.

As football teams become brands, marketing becomes more and more important for them, and this is just another example of using the mobile channel to get in touch with their customers fans. [Get the links]