Mobile content is hot right now. Whether it be video, ringtones or music - it is burning up the sales chart right now! Well, Vodafone is getting into a the syndication side of moving content. Take a closer look for yourself…

The Vodafone live! mobile portal brokers content from third party providers, then presents it in a format suitable for the requesting user and their handset. This use case discusses the differentiators between mobile and fixed-line web portals, how Vodafone have created plug-in extensions to the standard XML syndication formats, and how the syndicated data can then be presented to mobile users to generate content sales. [Get the links]