Looks like they have begun to smell blood in the water! Advertising agencies are now on the prowl to locate new and exciting ways to sell various types of ’stuff’ to you via your mobile.

Major advertising agencies including WPP Group, Aegis and Omnicom are on the lookout to acquire or partner with a mobile marketing agency. “Over the past three months we’ve had meetings with four of the biggest advertising holding companies, at a global CEO level, telling us they want to buy us or take a minority investment,” said a source at one mobile marketing company. “It has shocked us at how high a level these were.” Apparently, the last six months have seen an upswing in brand interest as high-spec colour phones and fast networks usher in richer multimedia mobile marketing“. [Read the rest]