Make Movies On Your Camera-Phone At CeBIT 2005 With muveeStyles

muveeStyles let you instantly transform video clips and pictures into
entertaining and emotive productions right on your mobile phone.

The press are invited to meet muvee’s founders at CeBIT 2005 in Hannover,
Germany from March 10 to 16. muvee Technologies will be demonstrating its
latest muveeStyles for camera-phones in Hall 2, Booth D-46-21. muvee
autoProducer 4, which is the pioneering automatic movie-making program,
will also be showcased.

muvee Technologies, the pioneer and leader in
automatic video production, has, to date, released more than 100 new
muveeStyles for the mobile phone platform, which can be downloaded directly
onto compatible Nokia camera-phones from muvee.com/mobile. muveeStyles
let mobile phone users get creative with the video clips and pictures that
they shoot on their camera-phones, by allowing them to instantly style
their media into fun “muvees” right on the phone itself, and share them as
multimedia messages (MMS).

muveeStyles are unique, themed templates for creating video messages on
camera-phones, and each has its own effects, transitions, graphics, music
and editable text messages that can be applied to video and pictures in
seconds to create a finished, stylized “muvee”. Multiple video clips and
pictures can also be combined into a single montage. muvee video messages
are saved in 3gpp format, typically smaller than 100KB in size, ready for
sending via MMS.

muveeStyles work with Nokia’s Movie Director application, and are currently
available on Nokia’s 7610, 3230, 6630, 6670, 6680 and 6681 models, the
latter two of which were recently launched at the 3GSM World Congress in
mid-February. Each of these phone models includes between 5 and 10 unique,
embedded muveeStyles.

Dr. Pete Kellock, founder and CEO of muvee Technologies said, “muvee’s
concept is simple: instantly shoot, style and send. Within seconds, the
user has a cool, finished muvee they can show off to friends, and it’s
something the recipients will absolutely enjoy watching. Our technology
allows users to spice up their media by transforming video and pictures
into compelling content. It’s incredibly fast, easy and loads of fun, and
it motivates users to send little memoirs of where they are or what they’re
doing, whenever they want! muveeStyles open up a whole new way for people
to convey a range of emotions, thoughts and feelings using their mobile
phones, as seen by the popularity of our ‘In Love’ style on Valentine’s
Day.”

Users can now download muveeStyles directly to their phones from
muvee.com/mobile, as well as through leading mobile download portals Iguanamobile.com. muveeStyle downloads are priced from
US$3.00 each, and some of the fun and nifty styles available include
‘Quirky Moves’, ‘In Love’, ‘Postcard’, ‘My Showtime’ and ‘Pure Adrenalin.’

‘In Love’, for example, adds graphics of hearts, wine glasses and a full
moon set to romantic piano music. Postcard is another popular download that
sets the scene for travel and discovery.

Dr. Kellock added, “The availability of muveeStyles on even more
camera-phones now puts messaging creativity into the hands of millions more
users, allowing them to communicate in a fun and entertaining way. It’s
like playing dress-up with your video and pictures!”

A March 2004 study released by InfoTrends Research Group projected that
worldwide unit sales of camera-phones would reach nearly 150 million in
2004, or just over a quarter of all mobile phone sales. InfoTrends expects
camera-phone sales to experience a compound annual growth rate (CAGR) of
55% to reach 656 million units in 2008, with the rapid adoption of
camera-phones worldwide generating an additional 29 billion digital images
captured in 2004 alone.