How does coming up with new domain names like .mobi and .jobs possibly do anything for mobile users? Those who back it seem to think that this makes total sense, yet I fail to see the logic in their thinking.

If I had a dollar for those who are still getting used to the .info and .biz addresses, I would be a rich man. I think people need to rethink this ’strategy’ and put their efforts elsewhere.

The Internet Corporation for Assigned Names and Numbers (Icann) has given preliminary approval to two new addresses - .mobi and .jobs.

They are among 10 new names being considered by the net’s oversight body.

Others include a domain for pornography, an anti-spam domain as well as .post and .travel, for the postal and travel industries.

The .mobi domain would be aimed at websites and other services that work specifically around mobile phones, while the .jobs address could be used by companies wanting a dedicated site for job postings.

The process to see the new domain names go live in cyberspace could take months and Icann officials warned that there were no guarantees they would ultimately be accepted.

Applicants paid £23,000 apiece to have their proposals considered.

The application for .mobi was sponsored by technology firms including Nokia, Microsoft and T-Mobile.