Indian “campus caper” movie Rok Sako To Rok Lo will be premiered on mobile phones. Arindham Chaudhary’s film will be broadcast at a fixed time on 9th December to Airtel subscribers before being released in theatres on 10th December.

Is this a sign of “straight to mobile” releases or indeed, that we’ll see a boom of films available on our mobile phones?

Frankly, I doubt it. It’s a great PR stunt for the film makers in this instance. And viewing a whole movie on your mobile isn’t a great user experience.

But I’m sure that movie clips will receive regular exposure over the mobile channel in the years to come.

Reported in India FM