More like leave me alone TV! Just what I need, that show 24 in short, silly little increments on my phone! I find very little cool about this outside of some weak attempt at novelty.

Will it be a hit? I would have to lean with a huge ‘not real likely’ myself. Then again, there is always that 2% chance that I am wrong here. From what I am hearing, I don’t think so though. They are not even using the same actors for crying out loud!

Mobile video can do more than just advertise old media.

This week’s big mobile media news is that the addictive TV drama “24″ is coming to mobile phones in the UK thanks to the new Vodafone live! 3G service announced on Wednesday. Now try to keep up: You won’t be watching sixty-minutes of “24″ on a two-inch screen, but rather twenty-four, one-minute episodes of “24: Conspiracy”, a new made-for-mobile program inspired by the TV series. It’s the first “mobisode,” as Vodafone has dubbed the programs, to come out of their deal with Twentieth Century Fox. Vodafone live! with 3G will also serve up movie clips, trailers, wallpapers, and ringtones all tied to a Fox “Movie of the Month,” the first of which is “Bridget Jones: The Edge of Reason”.

Vodafone says that their customers “will be the first to experience a new generation of made-for-mobile TV and film content.” The association with an ultrahip show like “24″ is certainly smart licensing, but it’s really just another of many mobile TV and video deals emerging from the 3G mire.