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Article- PDAs, Tablet PCs, and the art of not selling

This year has seen three major OEMs pull out of the PDA market and head back to Japan. It’s easy to reach a conclusion that the US and EU markets are not big enough to generate volume sales of PDAs but I think this is just plain wrong. I have published an article that discusses this fallacy on my web site that points out what OEMs could do to boost sales.

FULL STORY via jkOnTheRun

The assumption that followers of the PDA world would logically make is that the consumer market is not large enough to support major efforts from big OEMs. Either the profit margins are too thin to allow these big consumer electronic companies to feel comfortable in the non-Japanese markets or they can’t sell a large enough volume to turn the corner to profitability. Or perhaps both. We know as consumers that competition is a good thing and leads to innovation and, well, choices. So is the PDA market really shrinking? Or is it impossible to generate sales numbers of a sufficient volume to justify selling new PDAs in the US? I don’t claim to know the OEM’s business better than they do but I can throw out some observations that I think are a definite factor…

What Do You Think?

 


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Misc, News - Dec 19, 2007

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