Nokia Goes Hollywood
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Thanks to the magic of movie production, the movie “Cellular” has become the ultimate product placement for Nokia. From what I have seen of the movie previews, this ought to be a great movie that will definitely do wonders for both Nokia and Ms. Basinger alike.
With Nokia’s new phone featuring so prominently in the storyline, and presumably garnering lots of close-ups with the company’s trademark prominently displayed, what could possibly go wrong with this product placement? Lots. You see, in addition to being a vehicle to revive Ms. Basinger’s fallen star-hood, this movie aims to “connect with people” — much as Nokia does itself — by getting them to identify with the frustrations of the police officer as he attempts to track down and rescue Ms. Basinger.