Physical Media Vs. Digital Media: iCloud is Not a Backup Solution?

A. Ricardo Marques writes:

Hi, Chris!

You mentioned that you would rather own your TV shows and movies in a digital format vs. physical. Like you, I thought — and in some ways still think — it’s better… until I noticed that 11 movies were missing from the purchased field on my Apple TV (iTunes Canada).

Physical Media Vs. Digital Media: iCloud is Not a Backup Solution?I contacted Apple support and we had a back and forth for a few days via email. I finally forwarded the email to Tim Cook and an Apple employee contacted me from Cupertino. We talked on the phone for a couple of days while she tried to figure things out and finally told me that the 11 movies that I was missing had the license altered by the content owners and had the content removed for the iTunes Store. I asked her if Apple would be able to refund at least $20 to repurchase a few of these movies that were on the iTunes Store, albeit with updated licensing, and she said that, unfortunately, Apple could not do it; Apple was not at fault; it was a content owner issue and it’s Apple’s customers’ responsibility to back up purchases.

So I asked her what iCloud was for and how someone is supposed to back up their purchases if they own an Apple TV (second generation) and a 16 GB iPad in a post-PC era? Her answer was that iCloud is not a backup solution and apologized for my inconvenience.

My point here: when you buy digitally, you a buy a license. At any point in time, whether you like it or not, the content that you think you own can magically be gone one day. I wasn’t too upset as most of those movies were purchased on sale for $5 or were Blu-ray digital copies redeemed on iTunes, but now I will never go completely digital. The movies I love will be bought on Blu-ray, but I still have to buy TV season passes on iTunes because I’m a cord-cutter and TV is more convenient without having to swap discs.

Anyway, I thought I’d share my experience with you. Love the vlogs!

Image: Skip Containing Discarded VHS Tapes by Rob Pearce (via Flickr)

Article Written by

Guest Blogger is from all sorts of different times and places. Guest Blogger is usually less mysterious than James Bond, but often more mysterious than Austin Powers. Guest Blogger has a knowledge base that is as vast as space, and as timeless as infinity. Guest Blogger is sometimes me, and Guest Blogger is sometimes you.