Professional Podcasting: How to Connect with Your Audience

Traditional media thrived on a one-way conversation with its audience. Viewers would tune in to their favorite radio or television shows, enjoy the content, and move on with their daily lives. Today, media just doesn’t work that way. It isn’t uncommon to see hashtags overlaid during traditional television shows, podcasters hosting meetups, and a constant back-and-forth taking place between the content creator and their audience through social media. This is part of a larger shift in audience expectations. Here are a few tips on how to connect with your audience.

Include the Audience in the Show

Your podcast, broadcast, or YouTube channel depends on audience loyalty to thrive. In order to achieve this, you need to give them a reason to keep coming back every day and/or week to see more. No matter how entertaining or well-written your production is, an audience will be more actively interested in what you have to present if there’s a chance their contributions will become part of the show. This is especially important for podcasters and YouTube video producers. In this social environment, the audience members need to know that they are being seen and heard by you, the host.

Asking a question that viewers can comment on, hosting a live chat during recording, and including emailed tips in your regular podcast presentation can have a direct impact on viewership and comment numbers. The more people comment on your YouTube videos, the higher ranking they may receive.

Give out an Email Address and Reply to as Many Emails as You Can

Depending on the size of your audience, keeping up with viewer questions and tips can be a time consuming activity, but the return on that investment can be substantial. Presenting yourself as someone who is not too busy to answer questions or respond to emails from your audience is a great way to establish a more personal connection with your viewers. Remember, the more genuine you come across, the more likely someone will be to take an active interest in what you’re doing.

Leverage Social Media to Establish a Solid Connection with Your Audience

Social media is one of the greatest tools presently available for any content creator to establish a real connection with their audience. One of the biggest mistakes producers make when using social media is using it simply to send out links to the latest episode or generate higher viewer numbers to a live stream through teasing out what’s ahead. Your audience follows your social media accounts to find out more about you and what you’re interested in.

By turning the tables and taking an active interest in what your audience is talking about, you’re establishing a better reputation and building rapport that will come in handy when they tell their friends about the things you’re doing on the podcast. Think about it: are you more inclined to tweet about an episode of Hell’s Kitchen and what’s coming up in the next season, or a show that you have a vested interest in and an established relationship with the host? It doesn’t take much to turn a passive viewer into an active viewer.

Article Written by

Ryan Matthew Pierson has worked as a broadcaster, writer, and producer for media outlets ranging from local radio stations to internationally syndicated programs. His experience includes every aspect of media production. He has over a decade of experience in terrestrial radio, Internet multimedia, and commercial video production.

  • http://www.kconnolly.us Keith Connolly

    That’s a clever idea.

  • http://www.facebook.com/TheNerdHead Juan Marti

    Is a really nice Idea!!! o.o

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  • http://twitter.com/ThisFlat Roger Hoyt

    Thanks for the post.  This is informative.  Interaction between people is very important.  Perhaps the most important thing you can do as a new person in any industry.

  • http://twitter.com/ThisFlat Roger Hoyt

    Thanks for the post.  This is informative.  Interaction between people is very important.  Perhaps the most important thing you can do as a new person in any industry.

  • http://twitter.com/ThisFlat Roger Hoyt

    Thanks for the post.  This is informative.  Interaction between people is very important.  Perhaps the most important thing you can do as a new person in any industry.

  • http://twitter.com/ThisFlat Roger Hoyt

    Thanks for the post.  This is informative.  Interaction between people is very important.  Perhaps the most important thing you can do as a new person in any industry.

  • Anonymous

    Good stuff. It’s easy to think of a Podcast as a one-way format, but really this is another kind of social media!

  • Anonymous

    Good stuff. It’s easy to think of a Podcast as a one-way format, but really this is another kind of social media!

  • Anonymous

    Good stuff. It’s easy to think of a Podcast as a one-way format, but really this is another kind of social media!

  • Anonymous

    Good stuff. It’s easy to think of a Podcast as a one-way format, but really this is another kind of social media!

  • David Siteman Garland

    Great point on the emails. Something that has been great for my show has been including the audience in terms of questions for larger guests that come on. Folks can submit on Facebook, Twitter, Google + etc. and it keeps folks more of a part of the show.

  • http://twitter.com/Wheelze359 Ryan Wheelze Klotz

    Thanks for bringing this up Chris. Just last night I was looking at the stats for my main or primary podcast, and got a little distressed to learn that the amount of listeners that I had, had dropped in the past month. I think, no I know that it’s because I was in the hospital for a few weeks, and then once I came home, It took me a few more weeks to actually return to podcast. That hurt my “ratings”. My numbers have dropped into the single digits, and that hurts. I love having an interactive podcast. Audience participation is a must for me. This is why I’m buying a laptop. So that next time that I go into the hospital. And being disabled,(paraplegic) there will be a next time unfortunately. I’ll have a laptop so that hopefully I’ll be able to stay in touch with my audience.

  • http://twitter.com/Wheelze359 Ryan Wheelze Klotz

    Thanks for bringing this up Chris. Just last night I was looking at the stats for my main or primary podcast, and got a little distressed to learn that the amount of listeners that I had, had dropped in the past month. I think, no I know that it’s because I was in the hospital for a few weeks, and then once I came home, It took me a few more weeks to actually return to podcast. That hurt my “ratings”. My numbers have dropped into the single digits, and that hurts. I love having an interactive podcast. Audience participation is a must for me. This is why I’m buying a laptop. So that next time that I go into the hospital. And being disabled,(paraplegic) there will be a next time unfortunately. I’ll have a laptop so that hopefully I’ll be able to stay in touch with my audience.