One of the key advantages of the new iTunes 4.9 with podcasting support over all other media player alternatives (including previous versions of iTunes) is the ability to offer direct subscription links that never expose the underlying RSS code for your podcast feed. When someone wants to subscribe to a podcast in iTunes, they simply click the Subscribe button in iTunes and tune in for the latest recording. As a podcast producer, if your podcast is already listed in iTunes, the easiest way to encourage those millions of iPod owners to subscribe to your podcast is to add an iTunes link to your site. In a recent tutorial, I demonstrate two ways of doing this using The Chris Pirillo Show as an example. Find out how to link your iTunes listing and increase your subscribers.