Legacy Launches Paper Mate Inkjet Cartridges And The “Paper Mate Inkjet Challenge” At CES/Consumer Electronics Show

LAS VEGAS-CONSUMER ELECTRONICS SHOW (CES) - January 25, 2005 - Legacy Manufacturing officially kicked off the national rollout of the new Paper Mate Inkjet Cartridge product line at CES. Paper Mate has licensed Legacy Manufacturing, LLC (Denver) to produce a line of Paper Mate inkjet printer cartridges. Product begins shipping in mid-January and is priced 20-30% below other branded cartridges.

To quickly build awareness for the new line of cartridges, the marketing team held the “Paper Mate Inkjet Cartridge Challenge” at a special media-only CES reception Thursday night, with over 800 national and international journalists in attendance. In the qualitative challenge, over 100 attendees at the “Challenge” booth held a Paper Mate color photo next to the leading OEM (original equipment manufacturer) photo and gave their opinions. The result? Attendees were enthusiastic about Paper Mate performance and entry.

Consumers Benefit From A Great Print at a Great Price: “Many asked me how Paper Mate cartridges were able to provide a more vivid print than the higher priced branded cartridges,” said Charles Duke, President of Legacy. “I then explained how the AccuSharp inks work - inks specially formulated for rich blacks, crisp edges and vibrant colors. By offering reliable performance at a reasonable price - from a brand people trust - I know consumers will definitely benefit,” said Duke.

“Paper Mate Challenge” Will Continue Through 2005: The “Paper Mate Challenge” will be seen in other markets and events throughout 2005. The Challenge gives people the opportunity to hold samples in their hand and see the difference for themselves. We will be targeting small offices, schools, non-profits, community groups and home users - people concerned with their budget. “We want to talk to those groups that want reliable performance at a reasonable price,” Duke explained.

Shaking Up the $15 Billion Inkjet Market: Paper Mate inkjet cartridges will be sold in mass merchandisers, grocery stores, office product stores, consumer electronics stores, and drug stores. Paper Mate cartridges are compatible with the most popular HP, Epson and Canon printers. Suggested retail prices range from $6.50 to $30.00, depending upon the printer model. All Paper Mate inkjet cartridges carry a one-year satisfaction guarantee.