MusicDish Network artist Yohany uses P2P Street Team file
sharing software to capture free publicity and CD sales.

DALLAS AND NEW YORK, USA, November 29, 2004 -
RazorPop launched its P2P (Peer to Peer) Street Team program
today with Musicdish Network artist Yohany. The program
features customizable TrustyFiles file sharing software that
makes it easy for artists to promote and sell their music and
other digital files through their fans. More information here.

The MusicDish Network’s partnership with RazorPop offers
multiple benefits to independent artists.

• SATURATED MARKETING: Artists benefit from the
  aggregated traffic and resources of the MusicDish Network’s
  community of over 200 music sites, radio stations and
  magazines.

• REACH: Artists get access to 80 million file sharers.
• SALES: Artists can promote and sell their free and secured
  music, video, game, shareware, and other digital files, CDs,
  DVDs, tickets, subscriptions, and merchandise to P2P users.

• BRANDING: Artists add their logo and web link for
  prominent display on the software application window.

• NEW CUSTOMERS: File sharing is the ultimate viral
  referral program. When P2P users download artist files they’re
  automatically shared with and distributed to other users on the
  P2P networks.

• FAMILIARITY: Many artists already have street teams that
  help them promote their music.

Yohany’s co-branded MusicDish Network P2P software will link
users to her Web site in one click,
providing branding on her fans’ desktop and making it easy for
fans to try her music and buy her CD. The application will
encourage users to download and share the just released music
video for her club pounding single “At The Bar,” as well as
feature contests for a chance to win her album “All That I Want.”
The application will also feature highlights from the MusicDish
Network. Yohany’s P2P software can be downloaded here.

“The P2P Street Team leverages consumers’ desktops and their
favorite application - file sharing,” commented MusicDish
Network founder Eric de Fontenay. “It provides a unique
opportunity for artists to brand themselves and mobilize their
fans. Most independent artists are making large quantities of
their music available for download and sharing without deriving
any real benefit from this giveaway. Yohany’s MusicDish
Network P2P software will allow her to not only capture real
benefits, but also open a direct channel to her fans.”

The launch will be supported by an extensive viral marketing
campaign. In addition to syndicated features and banners
throughout the MusicDish Network’s community of Web sites,
Web radio stations and print magazines, the campaign will reach
out to her fans through an online street team campaign targeting
leading eGroups, forums, and messageboards.

Yohany represents the first of many planned p2p initiatives for
MusicDish Network artists as well as partners. Eric de Fontenay
added “Artist-industry partnerships such as this one are what’s
required if independent artists are to have any hope of gaining
any traction in establishing their brand. By leveraging the
MusicDish Network’s combined resources with our partnership
with RazorPop, we will be able to open an entirely new channel
for independent artists to market and sell their music.”

Marc Freedman, RazorPop founder and CEO, said “The P2P
Street Team ushers in the next generation of artist promotions.
There has been a lot of press lately about the file sharing
networks being used by top record labels like SonyBMG and
Universal Music and major artists like Heart, Steve Winwood,
and Sananda Maitreya.

“But a key sector has been left out - the independent artist. By
some estimates there are three million musicians, a huge
market. The P2P Street Team delivers what the indies need - a
simple Do-It-Yourself program that builds on the street teams
many artists have already developed. If an artist doesn’t have a
street team yet, he can just as easily offer the P2P software on
his web site to his fans and Internet visitors.”

RazorPop developed TrustyFiles Affiliate Customizer software
for the P2P Street Team program. The free Customizer can be
used by bands, video producers, software developers,
photographers, models, authors, and all content providers to
brand TrustyFiles P2P file sharing software as their own.

TrustyFiles High Performance File Sharing software is the
leading multiple network P2P software. TrustyFiles searches
and downloads hundreds of millions of files over the Kazaa/Fast
Track, Gnutella, Gnutella 2, and Bit Torrent P2P file sharing
networks, as well as the Web. TrustyFiles users share files with
Kazaa, Grokster, Morpheus, Limewire, Bearshare, Shareaza, Bit
Torrent, and many other P2P clients. TrustyFiles is FREE with
NO spyware and NO additional bundled software and can be
downloaded here.