Content Protection Specification Enables Secured Sharing of Broadband and Broadcast Content in the Home.

TOKYO, Oct. 5, 2004 - Intel Corporation called for the importance of industry-wide cooperation based on industry specification-based technology, including content copyright protection, in order to promote the use of premium content to create a new digital home market segment to provide products and services that meet the needs of consumers. Louis Burns, Intel vice president and general manager of the Desktop Platforms Group, presented the keynote speech to approximately 1,000 industry leaders and influencers at CEATEC Japan 2004.

In Intel’s vision of the digital home, consumers will be able to enjoy entertainment and multimedia content anywhere, anytime, and on any device. An example of this vision would be a consumer using a PC to download a movie from an online provider and then playing it on his DVD player or TV, or downloading music and playing it on his home stereo system.

“Today’s consumers want flexibility, convenience and personalization of content,” Burns said. They want to be able to download content, making their choices from a boundless online library and want to play back that content on a myriad of devices from MP3 players to TVs and PCs and everything in between.” Collaboration on industry specifications will give consumers what they want while also enabling device manufacturers and the content industry to address a worldwide marketplace.”

Burns pointed out Japan’s current position saying that “The ‘river of data’ is flowing and consumers want to be able to simply transfer their digital content from one device to another. This digital network is quickly becoming an integral part of our lives; at work, homes, coffee shops and on our city streets. Thanks to the wide penetration of broadband Internet, Japan leads the world in the communications infrastructure needed to create the river of data. The challenge going forward, however, is to embrace content copyright protection technology which will enable consumers to enjoy premium content on any device they desire.”

Industry Specification-Based Interoperability and Content Copyright Protection The digital home will enable consumers to enjoy the latest content using the digital device of their choice anywhere, anytime.

In his speech, Burns demonstrated how the digital home works by displaying the latest movie content downloaded to the Entertainment PC via the broadband Internet. The Entertainment PC, which is based on the Intel Pentium 4 processor with Hyper-Threading Technology and the Intel 915 Express chipset family, features powerful high-end PC functions as well as high-fidelity audio-visual capabilities to enable the consumers to fully enjoy the premium content. Consumers can view a movie on a large-screen TV connected to the Entertainment PC and can transfer the content to desired digital devices connected to the home network, including a notebook PC. Conversely, consumers also can enjoy broadcast content stored in the networked DVD/HDD recorder on their PCs.

To preserve content copyright, Intel is also collaborating with a broad range of Japanese companies in industries to promote digital copyright protection technology such as Digital Transmission Content Protection over Internet Protocol (DTCP-IP). The DTCP-IP technology that Intel has developed with Hitachi, Matsushita Electric Industrial, Sony, and Toshiba has achieved broad support from the movie and music industries, and “we are hopeful that the technology will be widely used,” said Burns.

Akira Miyake, president of CODE Inc., said, “We hope that the broadband content market will further grow as use of DTCP-IP spreads.”

Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.