With its new line of basic and compact Cybershot P-series cameras, Sony is clearly aiming for the first time digital camera buyer since the new models are designed for making picture-taking as easy as possible without compromising quality.

Here we will look at the Sony DSC-P100 in particular, as it is the most advanced model from the series, offering excellent quality and lots of flexibility for creative photographers. To this aim Sony has incorporated its new, faster Real Imaging Processor, lots of easy to use features, and a sharp Carl Zeiss Vario Tessar 3x optical zoom lens. Beside many automatic features, the Sony DSC-P100 also has manual flash and exposure settings to make taking pictures a bit more challenging than just pointing the camera at your subject and shooting away.

Conclusion:
We are sure that, just like its predecessors, the Sony DSC-P100 will be a big hit with the point-and-shoot crowd. It is simple to use, delivers excellent images and can be carried anywhere thanks to its small size. Apart from this, it provides control over saturation, contrast, and sharpness, and there are several manual options to offer ample creative possibilities to more advanced photographers.

Coupled with this, the fast start-up time and the absence of shutter lag make this DSC-P100 the perfect companion for a day out. Sorry about the software package which is rather limited in its possibilities, but there are enough other programs on the market to compensate for this inconvenience. What remains is that Sony has again succeeded in releasing the ideal “take anywhere” camera for those who are looking for excellent image quality in an ultra-compact package. And isn’t that what you were looking for?

For the down-and-dirty, inside-out story on this camera, see the full review in its original glory at DC Views. It’s quite extensive with many stunning examples, so make sure you pack your lunch!