For one hour today between 4-5pm EST, Dotster.com will be offering domain names for only one dollar. There is a limit of 1 domain name per order, but you can make unlimited orders. Any .COM, .NET or .ORG domain can be registered.
For all those domainers out there, this should be quite an event. [...]
Behavioral targeting is emerging as a standard expectation for ad targeting and dynamic content serving on the Web. Behavioral targeting promises improved media efficiency and the ability to identify and zero-in on those with a higher propensity to buy.
Yet in this evolving field, there are not yet clear understandings about what inferences can [...]
In one of the first such studies in the world, after a 1 month research period, which included advertising on 85+ web media and 50 different ad creatives, our preliminary results show that new customers were, on the average, exposed to the ad creative 16.9 times before making the purchase.
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