Spotlight on Search - Interview with Eric T. Peterson
When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several […]
For one hour today between 4-5pm EST, Dotster.com will be offering domain names for only one dollar. There is a limit of 1 domain name per order, but you can make unlimited orders. Any .COM, .NET or .ORG domain can be registered.
For all those domainers out there, this should be quite an event. […]
Google recently purchased dMarc for $102 million. According to dMarc’s press release:
“dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns.”
Yahoo! Answers was launched on December 8, 2005. It’s a place where anybody can ask and answer questions on a variety of topics. Compared to Google Answers, Yahoo! Answers is free to use.
Questions range from the trivial, such as “How does Jack Bauer stay awake?” (Jack Bauer is the character is the popular TV series […]
Over the years I’ve had many opportunities to give prospective search marketing clients “good deals” for a variety of reasons. Early on in your business, there are some compelling reasons to do so, but my advice? Don’t. Here’s some classics along with my feeble replies:
“We want to see what you can do with organic SEO […]
Barry Schwartz of the famous Search Engine Roundtable SEO blog that tracks popular SEO and SEM forum threads has recently taken the next step from covering SEO forums and started one of his own.
The Search Engine Roundtable, one of the most popular search engine optimization and marketing blogs , has launched a new SEO Forum. […]
As a search marketer that’s been providing search marketing services for quite a while, I like to think of Andrew Goodman as the guy who “wrote the book” on Google AdWords - or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, […]
There are many sources of information available to stay on top of what’s happening in the search engine optimization and marketing world. Blogs are particularly useful since they are updated more frequently and when they come from the source, pretty reliable. At least as reliable as their PR firm handlers.
The official search engine blogs:
Official Google […]
The Search Engine Marketing Professionals Organization (SEMPO.org) has launched their second “State of Search Engine Marketing” survey. This is an important opportunity for companies to contribute in identifying trends and metrics for what I think, is the fastest growing marketing channel.
Last year’s survey revealed some very interesting insights:
* Advertisers expect to […]
MarketingSherpa has released their 2nd Annual Search Marketing Benchmark report. 3,271 search marketers provided real-life results data for the survey.
The new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing site optimization to a search engine optimization agency as well. […]
