A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.
My response is that a really good writer can optimize a press release […]
Most bloggers don’t know a thing about SEO. Many SEO’s don’t know a thing about blogging. Those who excel at both can be dangerously good and web marketing. Improving your web site rankings on search engines involves a large number of variables and the same goes for blogs. The difference is that there are […]
About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.
Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.
I would also like to point out a few things regarding how podcasts can […]
Over the years I’ve had many opportunities to give prospective search marketing clients “good deals” for a variety of reasons. Early on in your business, there are some compelling reasons to do so, but my advice? Don’t. Here’s some classics along with my feeble replies:
“We want to see what you can do with organic SEO […]
Recently I fielded a question about making dynamic URLs more search engine friendly. A specific site example was not given, so my response was not as detailed as I would have liked, but I thought a post of some recommendations here might be helpful. Feel free to comment on anything else that should be considered […]
Working in the SEO business for over 8 years brings exposure to many interesting situations. Particularly mis-information driven inquiries by potential search engine optimization prospects.
Recently I received an inquiry that was typical of what I hear from really small companies looking into SEO that get their information from sources that have little to do with […]
All the major search enignes agree: Getting quality, contextually relevant links to your site is important for rankings. One way to augment your link building campaign is by syndicating articles with relevant links embedded in the text and author bio. Here are a few resources:
ezinearticles.com
goarticles.com
ideamarketers.com
I’ve had the opportunity to interview some very interesting people working in the search engine optimization and marketing industry over the past month. Here’s an interview with Barry Schwartz, aka RustyBrick, who runs a web application development business called RustyBrick, edits and writes the Search Engine Roundtable blog, serves as moderator on numerous forums, […]
Since the acquisition by Google of Urchin earlier this year, pricing has been $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free!
The free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords […]
Google has updated the AdWords Keyword Tool.
Here are some very cool features including the ability to “review detailed keyword performance statistics like advertiser competition and search volume.”:
Keyword Variations works much the same way except now you can sort the results by popularity, performance history, cost and predicted ad position.
A new Site-Related Keywords feature offers the […]
A question that often comes up from people looking into search marketing involves the source of popularity data that many keyword research tools report. Below are notes on several of the most often used tools - paid and free. This is not comprehensive by any means, but very helpful for quick checking.
Wordtracker.com gets keyword data […]
Organic search optimization is gaining more and more credibility as paid search contines to become more competitive and costly. All that awareness generates interest in how exactly, search engines rank Web pages.
There are few articles that really spell it out and even those that do get outdated pretty quickly. If there’s one thing you can […]
As confusing as search engine optimization can be for most newcomers, selecting a SEO firm can be almost as daunting. There are many considerations and often times companies are confused about how to go about selecting the right company.
Referrals are one of the best ways to find a search engine optimization vendor since there is […]
Search Engine Roundtable has an interesting post today regarding whether it’s still ok to buy links or not. Barry cites a comment that senior Google engineer, Matt Cutts made as part of an ongoing debate over the text links being sold on several O’Reilly sites, xml.com, perl.com, etc.
Google’s position is basically that if you sell […]
In the Yahoo Search Marketing newsletter I received today it was interesting to see that they offer a link to a basic search engine optimization article. This particular SEO article does a good job of pointing out the fundamentals, but there’s much more to site optimization than picking keywords and putting them in your […]
One of the main benefits you hear about RSS is increased search engine rankings. Here are a few benefits RSS feeds can bring in regard to improving search engine rankings:
* RSS feeds that use your own domain name get blogroll and annotated links from other blogs and web sites, increasing link […]
A study conducted by Penn State reinforces the need for companies to include organic or natural search engine optimization into their online marketing programs. Over 80% of the test searches conducted, respondents went to the “organic” search results.
“Consumers have a bias against the links that businesses pay search engines to provide,” said Jim Jansen, assistant […]
Brett Tabke of Webmaster World has set up a “Questions for GoogleGuy” thread for webmasters to ask questions concerning the current Google “Bourbon” update.
GoogleGuy responds to many questions in the thread, too many to list here. I highly suggest you take a look.
However, I can’t resist a few interesting comments:
“I’ve been aching for a long […]
One of the first tasks of a search engine optimization or marketing campaign is to conduct keyword research.
Achieving high rankings for keyword phrases no one is looking for is pretty much a waste of time. Yet company web masters and marketing staff doing it all the time. Someone on the management
team, in sales or marketing […]
Optimizing the content of your web site is only part of the equation for improved search engine rankings. Most major search engines also rely on link popularity to determine the most relevant web sites for a particular search.
If you have a great web site, others will link to you naturally. But how
long will that take? […]
