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Spotlight on Search - Interview with Eric T. Peterson
When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several [...]

A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.
My response is that a really good writer can optimize a press release [...]

Search marketers are increasingly using RSS for content syndication and communication tool. If you’re one of those marketers, you may interested in discovering RSS industry benchmark metrics and RSS marketing best practices.
The 2006 RSS Marketing Survey being conducted by MarketingStudies.net which will produce a report uncovering the uses, metrics and case studies from online marketers [...]

At this year’s WebmasterWorld Pubcon conference in Boston, I had the opportunity to talk to Matt Cutts from Google a few times and when I posted my recollection of comments about Google and user or toolbar data for rankings he wanted to clarify. That presented an opportunity for a mini interview about Google’s position on [...]

At the 2006 WebmasterWorld Pubcon conference in Boston, the Blogs, RSS and Podcasts session was moderated by Anne Kennedy of Beyond Ink. First up is Amanda Watlington of Searching for Profit who talked about “The Art of the Feed”.
The “elegance” in RSS is in the distribution possibilities: Desktop reader, email addon, web [...]

Most bloggers don’t know a thing about SEO. Many SEO’s don’t know a thing about blogging. Those who excel at both can be dangerously good and web marketing. Improving your web site rankings on search engines involves a large number of variables and the same goes for blogs. The difference is that there are [...]

TwisterMC has released a new Firefox extension called yExplore to right-click access the Yahoo Site Explorer tool which is very useful for checking the number of pages indexed and the number of inbound links to a particular URL.
In September 2005 Yahoo released their site explorer and it’s quite a handy little tool. However, we wanted [...]

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.
Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.
I would also like to point out a few things regarding how podcasts can [...]

There is a lot of discussion in the blogosphere about Yahoo! and AOL planning to use Goodmail and make marketers pay in order to get their emails through the spam filters.
According to this AP story:
“The fees, which would range from 1/4 cent to 1 cent per e-mail, are the latest attempts by the companies to [...]

In a previous post, I wrote about Google’s possible foray into radio advertising with the acquisition of dMarc. However, offline advertising with Google is already becoming a reality with the advent of Google’s new auction for print ads in some magazines.

For one hour today between 4-5pm EST, Dotster.com will be offering domain names for only one dollar. There is a limit of 1 domain name per order, but you can make unlimited orders. Any .COM, .NET or .ORG domain can be registered.
For all those domainers out there, this should be quite an event. [...]

Google recently purchased dMarc for $102 million. According to dMarc’s press release:
“dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns.”

MSN is now sharing pay per click revenues with MSN Spaces bloggers under a new agreement with Kanoodle.
According to SearchEngineJournal:

Behavioral targeting is emerging as a standard expectation for ad targeting and dynamic content serving on the Web. Behavioral targeting promises improved media efficiency and the ability to identify and zero-in on those with a higher propensity to buy.
Yet in this evolving field, there are not yet clear understandings about what inferences can [...]

Selling complex products or services to the global 2500 involves engaging a range of individuals in several departments at several levels within an enterprise over time. Not surprisingly, marketers advertising and selling everything from software to financial services to real estate to professional services or outsourcing face similar hurdles and challenges.
Addressing these critical issues will [...]

Yahoo! Answers was launched on December 8, 2005. It’s a place where anybody can ask and answer questions on a variety of topics. Compared to Google Answers, Yahoo! Answers is free to use.
Questions range from the trivial, such as “How does Jack Bauer stay awake?” (Jack Bauer is the character is the popular TV series [...]

Every FT 2000 corporation has a Web site. But very few of these sites make major contributions to the business or to the communications objectives of the firm.
Why not?
The three biggest reasons have to do with governance, strategy, and process; all topics that are political hot potatoes.

Over the years I’ve had many opportunities to give prospective search marketing clients “good deals” for a variety of reasons. Early on in your business, there are some compelling reasons to do so, but my advice? Don’t. Here’s some classics along with my feeble replies:
“We want to see what you can do with organic SEO [...]

Bloggers are opinion leaders. They can influence brand awareness, set customer expectations, and reward or punish service delivery or lapses. I buy these arguments. What I’m not sure about is how to address them to get the best spin for my clients.
In one instance, I searched Technorati, Ice Rocket, Sphere and Google’s Beta Blog Search [...]