Research on RSS Marketing

Search marketers are increasingly using RSS for content syndication and communication tool. If you’re one of those marketers, you may interested in discovering RSS industry benchmark metrics and RSS marketing best practices.

The 2006 RSS Marketing Survey being conducted by MarketingStudies.net which will produce a report uncovering the uses, metrics and case studies from online marketers that are using RSS.
 Unleashing the Marketing and Publishing Power of RSS“. He also publishes a free report, “The Business Case for RSS“.

Rok and I did an interview in March 2005 on using integrated online PR, blogs and RSS for improved results in search engines.

If you’re in Chicago next week, you see Rok at the ACCM conference in a session called, “RSS What marketers need to know“. While you’re there, check out the “15 Sizzling Hot Search Ideas for Merchants” session where I’ll be presenting with Heather Lloyd-Martin, Patricia Hursh and Lisa Papageras.

You can take the 2006 RSS Marketing Survey here. Respondents will also be able to receive a copy of the overview report including RSS metrics and best practices.