2006 January

MSN is now sharing pay per click revenues with MSN Spaces bloggers under a new agreement with Kanoodle.
According to SearchEngineJournal:

Behavioral targeting is emerging as a standard expectation for ad targeting and dynamic content serving on the Web. Behavioral targeting promises improved media efficiency and the ability to identify and zero-in on those with a higher propensity to buy.
Yet in this evolving field, there are not yet clear understandings about what inferences can […]

Selling complex products or services to the global 2500 involves engaging a range of individuals in several departments at several levels within an enterprise over time. Not surprisingly, marketers advertising and selling everything from software to financial services to real estate to professional services or outsourcing face similar hurdles and challenges.
Addressing these critical issues will […]

Yahoo! Answers was launched on December 8, 2005. It’s a place where anybody can ask and answer questions on a variety of topics. Compared to Google Answers, Yahoo! Answers is free to use.
Questions range from the trivial, such as “How does Jack Bauer stay awake?” (Jack Bauer is the character is the popular TV series […]

Every FT 2000 corporation has a Web site. But very few of these sites make major contributions to the business or to the communications objectives of the firm.
Why not?
The three biggest reasons have to do with governance, strategy, and process; all topics that are political hot potatoes.

Over the years I’ve had many opportunities to give prospective search marketing clients “good deals” for a variety of reasons. Early on in your business, there are some compelling reasons to do so, but my advice? Don’t. Here’s some classics along with my feeble replies:
“We want to see what you can do with organic SEO […]

Bloggers are opinion leaders. They can influence brand awareness, set customer expectations, and reward or punish service delivery or lapses. I buy these arguments. What I’m not sure about is how to address them to get the best spin for my clients.
In one instance, I searched Technorati, Ice Rocket, Sphere and Google’s Beta Blog Search […]

I recently took a poll of Yahoo! Publishers Network (YPN) users who were readers of my blog and in various popular Internet marketing forums. I was interested mainly in how much people were earning each month (without revealing the actual numbers, of course) from YPN and whether they preferred it over Google AdSense. Most Webmasters […]

Barry Schwartz of the famous Search Engine Roundtable SEO blog that tracks popular SEO and SEM forum threads has recently taken the next step from covering SEO forums and started one of his own.
The Search Engine Roundtable, one of the most popular search engine optimization and marketing blogs , has launched a new SEO Forum. […]

Recently I fielded a question about making dynamic URLs more search engine friendly. A specific site example was not given, so my response was not as detailed as I would have liked, but I thought a post of some recommendations here might be helpful. Feel free to comment on anything else that should be considered […]