Google has updated the AdWords Keyword Tool.

Here are some very cool features including the ability to “review detailed keyword performance statistics like advertiser competition and search volume.”:

Keyword Variations works much the same way except now you can sort the results by popularity, performance history, cost and predicted ad position.

A new Site-Related Keywords feature offers the ability to generate a keyword list based on a specific URL and can also include other pages linked to from that URL. It will break out relevant keywords into groups as well.

Keyword lists can be downloaded in .csv format.

There are several other features worth checking out. I think it may be as useful for organic keyword research as it is for PPC.

If you don’t have an AdWords account, there are screen shots at Online Marketing Blog.

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