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Selling products is as much about selling the function of the product as it is about selling the hope that the product will solve whatever problem the customer has. While the right name can immediately get a customers attention, your sales message is just as important as what your label your product.
Selling hope - the […]
Since as far back as I can remember I have been infatuated with the idea that you could sell products in untraditional manners and make a ton of money. I remember the days of Don Lapre, the self-proclaimed guru who became a millionaire by selling informational packets through “tiny classified ads” (he since went bankrupt, […]