Search Engine PR

A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.
My response is that a really good writer can optimize a press release [...]

Optimizing your press releases for important keywords is a great way to ensure visibility of your announcements via keyword queries on news search engines including Google News, Yahoo News, MSNBC Newsbot and Topix.net. Optimized press releases can also result in a significant number of quality, one-way links.
Search engine optimization techniques can be used with press releases [...]

Often times, negative comments (true or false) on blogs can gain prominent rankings in search engines for company trademark names. Many company web site admin or marketing staff scramble on how to address these issues. Some companies do not monitor the rankings of their trademark names in search engines at all.
Market Sentinel offers examples including: [...]

Earlier this month PRWeb issued a press release about increasing their RSS feeds from a few hundred to over 15,000. What’s really interesting is the feature behind the increase in feeds that they’ve added which allows you to group press releases you’ve submitted into a RSS feed.
PRWeb has offered RSS versions of the press releases [...]

Slashdot posts a link to an article on NewScientist.com regarding a Google patent that has garnered so much attention in the SEO world. The article describes how Google will use a variety of factors to determine the quality of news sources to rank news stories rather than the current method of date posted and keyword [...]