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Selling complex products or services to the global 2500 involves engaging a range of individuals in several departments at several levels within an enterprise over time. Not surprisingly, marketers advertising and selling everything from software to financial services to real estate to professional services or outsourcing face similar hurdles and challenges.
Addressing these critical issues will […]
Every FT 2000 corporation has a Web site. But very few of these sites make major contributions to the business or to the communications objectives of the firm.
Why not?
The three biggest reasons have to do with governance, strategy, and process; all topics that are political hot potatoes.