Blog Marketing

People want to make money from blogging, and it’s no secret that it’s doable; but, there seems to be a pervasive idea that blogging automatically makes you successful. This could not be further from the truth. Blogging, like any money-making business venture, requires thought, planning, and proper execution of that plan. Anything else is basically [...]

Blogging for money is a often talked about subject. After all, wouldn’t it be great to be able to get paid for writing about stuff you already know? Yes, it’s a great fantasy, but the reality is that even though you know about the subject you’re writing about, you need to know HOW to write [...]

Search marketers are increasingly using RSS for content syndication and communication tool. If you’re one of those marketers, you may interested in discovering RSS industry benchmark metrics and RSS marketing best practices.
The 2006 RSS Marketing Survey being conducted by MarketingStudies.net which will produce a report uncovering the uses, metrics and case studies from online marketers [...]

At the 2006 WebmasterWorld Pubcon conference in Boston, the Blogs, RSS and Podcasts session was moderated by Anne Kennedy of Beyond Ink. First up is Amanda Watlington of Searching for Profit who talked about “The Art of the Feed”.
The “elegance” in RSS is in the distribution possibilities: Desktop reader, email addon, web [...]

Most bloggers don’t know a thing about SEO. Many SEO’s don’t know a thing about blogging. Those who excel at both can be dangerously good and web marketing. Improving your web site rankings on search engines involves a large number of variables and the same goes for blogs. The difference is that there are [...]

There is a lot of discussion in the blogosphere about Yahoo! and AOL planning to use Goodmail and make marketers pay in order to get their emails through the spam filters.
According to this AP story:
“The fees, which would range from 1/4 cent to 1 cent per e-mail, are the latest attempts by the companies to [...]

MSN is now sharing pay per click revenues with MSN Spaces bloggers under a new agreement with Kanoodle.
According to SearchEngineJournal:

Bloggers are opinion leaders. They can influence brand awareness, set customer expectations, and reward or punish service delivery or lapses. I buy these arguments. What I’m not sure about is how to address them to get the best spin for my clients.
In one instance, I searched Technorati, Ice Rocket, Sphere and Google’s Beta Blog Search [...]

I recently took a poll of Yahoo! Publishers Network (YPN) users who were readers of my blog and in various popular Internet marketing forums. I was interested mainly in how much people were earning each month (without revealing the actual numbers, of course) from YPN and whether they preferred it over Google AdSense. Most Webmasters [...]

If you’re into voting for blogs, KBCafe Blog Award Voting is going on between now and Dec 31st. There are several search engine and marketing related categories including:
Best Google Blog
Best Yahoo! Blog
Best Microsoft Blog
Best Webvertising Blog
Best SEO Blog
Best Marketing Blog
My blog, Online Marketing Blog is listed in the Best SEO Blog category along with some [...]

We’ve been blog marketing for several years now, heck check Google for “blog marketing“, we’re #1, and have compiled an excellent list of blog directories including the “add a blog” or “blog submission” links for each.
Check it out: Monster Blog Directory List
Every time we discover a new blog or RSS search engine, we’ll add [...]

One of the most important things you can do to optimize and promote your blog is to use tags. Many web sites use tags to help users organize information.
Technorati is probably the most famous for using tags along with del.icio.us and Flickr.
Many blog systems already categorize posts which Technorati can recognize when you ping it. [...]

Christoph Cemper of Marketingfan tipped me off to a nice find regarding soon to be launched soon to be launched service for RSS advertising from Feedster. It looks like they are also planning for a podcast advertising service. The RSS advertising serves as a nice alternative for bloggers who don’t want to rely [...]

Online Marketing Blog has been nominated for Marketing Sherpa Reader’s Choice Blog Awards.
I’ve found Marketing Sherpa to be the single best resource for marketing case studies and practical marketing tips online.
Please take a moment to vote for Online Marketing Blog in the “Blogs on Online Marketing category”, Question #6.
Overall Voting Categories:
General Marketing/Advertising blogs
Group Weblogs
Blogs on [...]