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Barry Schwartz of the famous Search Engine Roundtable SEO blog that tracks popular SEO and SEM forum threads has recently taken the next step from covering SEO forums and started one of his own.
The Search Engine Roundtable, one of the most popular search engine optimization and marketing blogs , has launched a new SEO Forum. [...]

Recently I fielded a question about making dynamic URLs more search engine friendly. A specific site example was not given, so my response was not as detailed as I would have liked, but I thought a post of some recommendations here might be helpful. Feel free to comment on anything else that should be considered [...]

There’s a newsletter that I get from time to time from Google called the “Google Friends Newsletter”. The content is farily good, but out-dated for anyone who has 200 search engine related RSS feeds or that runs a SEO agency. That represents, what .005% of the population? For everyone else, it’s good info. Here’s [...]

As a search marketer that’s been providing search marketing services for quite a while, I like to think of Andrew Goodman as the guy who “wrote the book” on Google AdWords - or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, [...]

Working in the SEO business for over 8 years brings exposure to many interesting situations. Particularly mis-information driven inquiries by potential search engine optimization prospects.
Recently I received an inquiry that was typical of what I hear from really small companies looking into SEO that get their information from sources that have little to do with [...]

All the major search enignes agree: Getting quality, contextually relevant links to your site is important for rankings. One way to augment your link building campaign is by syndicating articles with relevant links embedded in the text and author bio. Here are a few resources:

ezinearticles.com

goarticles.com

ideamarketers.com

If you’re into voting for blogs, KBCafe Blog Award Voting is going on between now and Dec 31st. There are several search engine and marketing related categories including:
Best Google Blog
Best Yahoo! Blog
Best Microsoft Blog
Best Webvertising Blog
Best SEO Blog
Best Marketing Blog
My blog, Online Marketing Blog is listed in the Best SEO Blog category along with some [...]

I’ve had the opportunity to interview some very interesting people working in the search engine optimization and marketing industry over the past month. Here’s an interview with Barry Schwartz, aka RustyBrick, who runs a web application development business called RustyBrick, edits and writes the Search Engine Roundtable blog, serves as moderator on numerous forums, [...]

This week is the Search Engine Strategies conference in Chicago. Search Engine Roundtable blogs the conference extensively and I try to get a few in as well. There are quite a few attendees at this conference, although I don’t have numbers yet. After having been to 5 or 6 SES conferences, I finally met [...]

There are many sources of information available to stay on top of what’s happening in the search engine optimization and marketing world. Blogs are particularly useful since they are updated more frequently and when they come from the source, pretty reliable. At least as reliable as their PR firm handlers.
The official search engine blogs:
Official Google [...]

Since the acquisition by Google of Urchin earlier this year, pricing has been $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free!
The free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords [...]

We’ve been blog marketing for several years now, heck check Google for “blog marketing“, we’re #1, and have compiled an excellent list of blog directories including the “add a blog” or “blog submission” links for each.
Check it out: Monster Blog Directory List
Every time we discover a new blog or RSS search engine, we’ll add [...]

The Search Engine Marketing Professionals Organization  SEMPO.org) has launched their second “State of Search Engine Marketing” survey. This is an important opportunity for companies to contribute in identifying trends and metrics for what I think, is the fastest growing marketing channel.
Last year’s survey revealed some very interesting insights:
* Advertisers expect to [...]

Google has updated the AdWords Keyword Tool.
Here are some very cool features including the ability to “review detailed keyword performance statistics like advertiser competition and search volume.”:
Keyword Variations works much the same way except now you can sort the results by popularity, performance history, cost and predicted ad position.
A new Site-Related Keywords feature offers the [...]

A question that often comes up from people looking into search marketing involves the source of popularity data that many keyword research tools report. Below are notes on several of the most often used tools - paid and free. This is not comprehensive by any means, but very helpful for quick checking.
Wordtracker.com gets keyword data [...]

One of the most important things you can do to optimize and promote your blog is to use tags. Many web sites use tags to help users organize information.
Technorati is probably the most famous for using tags along with del.icio.us and Flickr.
Many blog systems already categorize posts which Technorati can recognize when you ping it. [...]

Organic search optimization is gaining more and more credibility as paid search contines to become more competitive and costly. All that awareness generates interest in how exactly, search engines rank Web pages.
There are few articles that really spell it out and even those that do get outdated pretty quickly. If there’s one thing you can [...]

In one of the first such studies in the world, after a 1 month research period, which included advertising on 85+ web media and 50 different ad creatives, our preliminary results show that new customers were, on the average, exposed to the ad creative 16.9 times before making the purchase.

MarketingSherpa has released their 2nd Annual Search Marketing Benchmark report. 3,271 search marketers provided real-life results data for the survey.
The new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing site optimization to a search engine optimization agency as well. [...]

While listening to a WebmasterRadio.fm podcast with Detlev Johnson and Todd Freisen recently, I noticed a comment Detlev made about bringing back the I-Search discussion thread he moderated several years back. I-Search was a tremendous resource for information on search engine optimization and marketing for years. I contacted Detlev to see if this was indeed [...]