2006 May

Spotlight on Search - Interview with Eric T. Peterson
When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several […]

A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.
My response is that a really good writer can optimize a press release […]

Search marketers are increasingly using RSS for content syndication and communication tool. If you’re one of those marketers, you may interested in discovering RSS industry benchmark metrics and RSS marketing best practices.
The 2006 RSS Marketing Survey being conducted by MarketingStudies.net which will produce a report uncovering the uses, metrics and case studies from online […]

At this year’s WebmasterWorld Pubcon conference in Boston, I had the opportunity to talk to Matt Cutts from Google a few times and when I posted my recollection of comments about Google and user or toolbar data for rankings he wanted to clarify. That presented an opportunity for a mini interview about Google’s position on […]

At the 2006 WebmasterWorld Pubcon conference in Boston, the Blogs, RSS and Podcasts session was moderated by Anne Kennedy of Beyond Ink. First up is Amanda Watlington of Searching for Profit who talked about “The Art of the Feed”.
The “elegance” in RSS is in the distribution possibilities: Desktop reader, email addon, web […]