Blogs Need Link Love Too
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Most bloggers don’t know a thing about SEO. Many SEO’s don’t know a thing about blogging. Those who excel at both can be dangerously good and web marketing. Improving your web site rankings on search engines involves a large number of variables and the same goes for blogs. The difference is that there are unique linking opportunities with blogs that are not common with web sites.
Common blog linking tactics include:
- Trackbacks
- Comments
- Social book marks
- Tagging
- Blogrolls
- Guest writing on other blogs
- Blog, RSS directories
Methods to gain links commonly associated with web sites include:
- Backlink analysis on competing web sites or blogs
- Search engine directory submissions
- Profiles and bios
- Testimonials
- Job listings
- Interviews
- Contributions to non-profits
- Article marketing
- Social book marks
- Press releases
- Contributed articles to MSM web sites
- Media coverage
- Buying web sites
- Viral marketing - linkbait
Many bloggers miss out on the benefit of blogs being inherently search engine friendly by not taking advantage of web site linking tactics. In fact, blogs have an advantage over web sites without a RSS feed because they can easily be syndicated and they can be listed with blog and RSS search engines.
Here are some rankings on Google for Online Marketing Blog:
- “marketing blog” #1
- “blog marketing” #1
And on Yahoo:
- “marketing blog” #1
- “blog marketing” #2
These rankings are a result of good content AND inbound links. Each month more sites link to the blog without being asked. I call that “linking momentum”. In order to achieve linking momentum for a blog, you need to kickstart things by using linking tactics normally associated with web sites. Then you need to make sure you are creating linkable content.
Blog template optimization can only improve a blog’s rankings so much and many search engine optimization and blog marketing experts out there should pay more attention to blog linking. A steady stream of inbound links from a variety of relevant and authoritative sources can make a night and day difference for your blog’s search engine rankings.
[tags]blogging,seo,search engine optimization,blog marketing,link building,lee odden,blog optimization[/tags]
9 Comments
My Small Ventures » Blog Archive » Take Subversion For A FREE Test Drive
February 9th, 2007
at 12:33pm
[...] If you would like me to host a subversion repository for you all that I ask for is some “Link Love“. If you run a blog or website how about adding a post about the “My Small Ventures” blog, adding me to your blogroll, and/or adding this blog to your Technorati favorites. [...]
Hey Google, Follow Me: Giving More Link Love - Dawud Miracle @ dmiracle.com - (formerly Healthy WebDesign)
March 23rd, 2007
at 7:47am
[...] As a blogger, or website owner in general, you want links coming back to your site/blog. Links to your site is one of the major ways to increase your Google ranking. That’s why in the blogosphere, link love is high currency. [...]
Carol
March 27th, 2007
at 2:23am
Many bloggers miss out on the benefit of blogs being inherently search engine friendly by not taking advantage of web site linking tactics. In fact, blogs have an advantage over web sites without a RSS feed because they can easily be syndicated and they can be listed with blog and RSS search engines.
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You Comment, I Follow You. Or At Least Google Will - Dawud Miracle @ dmiracle.com - (formerly Healthy WebDesign)
April 12th, 2007
at 1:27am
[...] Why should we remove it? First, it doesn’t work to reduce comment spam. Or if it does, it’s quite minimal. Second, by removing it, you reward your commenters with link love. And link love is good. I’m all for spreading as much link love as I can. [...]
» Proper Care and Feeding of Your Linkloverorbit now! » Blog Archive
April 21st, 2007
at 10:28pm
[...] More: 9 Steps Process for Getting Authoritative Links by Eric Enge; 131 Legitimate Link Building Strategies, 13 Tips on Asking Other Bloggers for Links, How to Get Links from Bloggers, Blogs Need Link Love Too, Blogging Gifts and The Viral Copy Report by Brian Clark of Copyblogger. [...]
Should I Begin Billing You For NoFollow Links? - Dawud Miracle @ dmiracle.com - (formerly Healthy WebDesign)
May 25th, 2007
at 1:56pm
[...] What’s this mean? Basically, it means by removing the nofollow attribute in comment links, Google and other search bots will follow links placed in comments - giving all commenters link love. [...]
SEOspring » Link Love - Spread It.
June 22nd, 2007
at 10:01pm
[...] Lockergnome - Blogs Need Link Love Too [...]
How to blog for money
February 15th, 2008
at 12:52am
I hear this all the time that blogs are naturally search engine friendly. Why exactly is that? I also hear that word press blogs are more search engine friendly than ohter blogs…like say, blogspot or blogger.
Is this true and why?
I am thinking that if blogs are more SE friendly it must be because, and only because, the content is updated more frequently.
Czar Rod Joven
May 18th, 2008
at 10:16pm
This post is indeed very relevant. Now, I’ve got a lot of tips to increase my backlinks and eventually, to gain pagerank. Thanks!