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Our good friend, and fellow contributor Aaron Wall has been dragged into a lawsuit with the notorious Traffic Power (now known as 1p). The case itself has turned into a potential precedent for bloggers everywhere and potential liability for their postings. While traffic power has a fairly abysmal reputation […]
Search Engine Roundtable has an interesting post today regarding whether it’s still ok to buy links or not. Barry cites a comment that senior Google engineer, Matt Cutts made as part of an ongoing debate over the text links being sold on several O’Reilly sites, xml.com, perl.com, etc.
Google’s position is basically that if you sell […]
Aaron Wall (a fellow contributing author here at Lockergnome internet marketing) has been kind enough to create a free backlink analysis software for search engine marketing folks to use. The tool is incredibly useful in diagnosing potential problems in backlinks such as too many reciprocal links or not enough variance in anchor text. […]
Moderated by Search Engine Watch editor, Chris Sherman, the first session (out of 5 to pick from) of the Search Engine Strategies conference dealt with patents filed by the major search engines how they “might” affect the way web sites can be optimized for better rankings. Ranging from fairly general to breaking down information retrieval […]
There’s been speculation for a while in the SEO community that Matt Cutts is the “googleguy” that provides the voice for Google in WebmasterWorld and Search Engine Watch forums. If he’s not “googleguy” he’s certainly “Google’s Guy” as he is the consumate PR professional when answering questions about all things Google.
Matt Cutts has now started […]
The Yahoo publisher network is rumored
to be live this week to exclusive bloggers. There’s been plenty of buzz about
the YPN for
giving content
developers an option of what to choose as a contextual ad network of choice.
Plenty of scuttlebutt around forums
about the new Y program
that has been discussed plenty of times previously. Sign up a few […]
In the Yahoo Search Marketing newsletter I received today it was interesting to see that they offer a link to a basic search engine optimization article. This particular SEO article does a good job of pointing out the fundamentals, but there’s much more to site optimization than picking keywords and putting them in your […]
Ask Jeeves, the number four web search property according to most accounts, will be launching a PPC service August 15th. SponsoredListings.ask.com sports a “coming soon” page that should have more information soon. This will provide a nice paid search option to Adwords, Yahoo search marketing, and MSN’s impending PPC program.
Find out more about […]